ECREST

Effective Customer Retention Engagement and Selling Techniques
Captivating Gender Smart Professional

Signature Workshop: Researched, refined and developed over a period of 20 years

Why this workshop:

  1. Do you want to learn; why and how; Men buy & Women shop?
  2. Do you want to be a captivating gender smart, engaging retail professional?
  3. Do you think, you can improve customer retention & increase sales conversion ratio?
  4. Dear Online retailer; Do you want to write better description & use superior photography?

CEO and Marketing department in almost all companies do immense research for all aspects of conceptualization of product/service & thoughtfully design all communication campaign, however

  • Attrition remains high in sales team, especially amongst high performing women?
  • Companies struggle to generate desired interest; quality tele-enquiries and walk-ins.
  • Sales professionals are not able to convince; conversion rate of buyers is not as expected?

Program Overview/Background:
After more than 20 years of intensive experience, research & study about gender science; as to how women-men think, interpret each other’s communication; give it a meaning, take decisions and successful pilot(s)/repeat orders at leading consumer durable, FMCG, Automobile & luxury retailers. We are delighted to offer our flagship workshop for corporate & individual.

God has created Man and Woman differently to complement each other. Their brain wiring, thought process, interpretation, assimilation & application of information is uniquely different. They have different engagement buttons & emotional needs.

This workshop assists participants in interpreting how women & men think, what are their gender stereotype ignorance, how buyers perceive them & empower themselves to overcome the barriers. Participants are encouraged to appreciate the importance of gender differences & strengths thereoff.

We will empower you;

  1. How to express yourself, the gender appealing way
  2. How to get repeat orders by delighting dissatisfied customer
  3. Understand differences in human behaviour, these are natural & normal
  4. How to be happier in your personal & professional relations by being gender smart
  5. How at workplace women & men can appreciate each other strengths & get inspired
  6. How to create brand ambassadors after customer experiences your product & services
  7. How to increase refer-ability, carve a niche by building your credentials and trust factor
  8. How to demonstrate/explain product/services to women & men, to get favorable response
  9. How women & men can work collaboratively at workplace, co-create happiness & prosperity
  10. Going beyond, enriching the society, help others, implement learning’s to live for bigger cause

Program Objectives, Key takeaways:

After attending this program, participants will be able to:

  • Demonstrate ways to implement learning at workplace and increase conversion ratio
  • Recognize how to explain & give demo to men & women, so at to engage them favourably
  • Learn with fun, how to encourage communication from prospect and respond appropriately

Suggested Program Duration: 2 day classroom +1 day on job coaching

Participant Profile: CEO, senior management, seasoned sales and marketing professional

Already Delivered this workshop for participants from;

  • Ford
  • Skoda
  • Hyundai
  • Mahindra & Mahindra
  • Maruti
  • Royal Enfield
  • Panasonic
  • Godrej
  • Shoppers Stop
  • Metro Cash & Carry
  • Future Group
  • Decathlon
  • eBay
  • Antique and Jewelry retailers
  • Hotel Regenta
  • BABA Group

Workshop Conceptualized and Created by Prabhjot Singh Sood

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