Venus Factor: Signature Bespoke Workshop Curated and Facilitated Exclusively for Passenger Vehicle Sales and Luxury Retail
by Prabhjot Singh Sood; Co-Founder of Eagle Learning
Do you know women influence 80% of high-ticket item purchase
Signature Workshop: Venus Factor in Major Purchase Decision-Making
Researched, refined and curated over 2 decades
Concept validated at Mercedes, Honda, Toyota, Jaguar Land Rover, Volkswagen, and implemented extensively for the dealer workforce in India at Morris Garage, Ford, General Motors, Skoda, MSIL, Nexa and luxury retail (Shoppers Stop, Lifestyle, Pantaloon, Decathlon)
Why this workshop?
1. Do you want to be a gender-appealing “Venus” customer-centric, engaging retail professional?
2. Do you want to increase the sales conversion ratio and improve customer retention?
3. Do you want to learn how and why women shop and Men buy?
CEOs and marketing leaders do immense research for all aspects of conceptualisation of products/services & thoughtfully design all communication campaigns; however
4. Attrition remains high in the frontline sales and sales support team, especially amongst high-performing women.
5. Companies struggle to generate desired interest; quality tele-enquiries and walk-ins after initial euphoria.
6. Sales professionals struggle to engage and convince the prospect; the conversion rate of buyers shows a declining trend, and target achievement falls short of expectations.
The thought process behind this workshop
God has created women and men differently to complement each other. Their brain wiring, thought process, interpretation, assimilation & application of information is uniquely different. They have different engagement buttons & emotional needs.
This workshop assists participants in interpreting how women & men think, what are their gender stereotype ignorance is, how buyers perceive them, & empower themselves to overcome the barriers. Participants are encouraged to appreciate the importance of gender differences & strengths thereof.....
How do you leverage this newfound knowledge?
We will empower you;
1. How to express yourself, the “Venus” gender appealing way
2. Understand differences in human behaviour, these are natural & normal
3. How to be happier in your personal & professional relations
4. How at the workplace, women & men can appreciate each other strengths & get inspired
5. How to demonstrate/explain products/services to women & men, to get favourable response
Below are Images of participants learning of intensive 7 days and 14 days training induction sessions for luxury retail frontline staff: Shoppers Stop, Lifestyle, Home Shop, Decathlon, Pantaloon
What the training changes
A gender-intelligent dealership avoids two costly habits:
Old sales habitGender-intelligent replacementSpeaking only to the man who arrives with a womanAsk: “Who will be involved in the ownership and decision? May I understand what each of you needs from the vehicle?”Assuming the woman needs only colour, comfort, or price informationOffer the same complete comparison: safety, powertrain, ownership cost, financing, warranty, resale, and service scheduleExplaining technical matters only when a customer asks repeatedlyBegin with a clear, jargon-free explanation, then ask how much detail the customer would likeCalling a woman “madam” but directing all questions to her partner/fatherMaintain eye contact and confirm the primary decision-maker, registered owner, driver, and payer without assumptionPressuring the customer to “book today”Use transparent next steps, written quotations, a comparison sheet, and permission-based follow-upTreating women sales consultants as suitable only for reception or soft-skills rolesRecruit, train, coach, and reward them for product, negotiation, finance, fleet, and leadership capabilities equally
The standard should be individual intelligence, supported by gender awareness: understand the customer’s use case, concerns, authority in the purchase, knowledge level, digital preference, family context, and budget—without stereotyping any gender.
One-day workshop design: Audience
Sales consultants and relationship managers
Team leaders and showroom managers
Finance and insurance executives
CRM / telecalling teams
Service advisors and delivery executives
Used-car evaluators, where relevant
A cross-functional group is important because poor experiences often occur after the initial sales conversation—during loan documentation, insurance, delivery, or first service.
Learning outcomes
By the end of the programme, participants should be able to:
Identify conscious and unconscious gender bias in customer conversations and internal team practices.
Conduct a discovery conversation that establishes the real decision-makers and users.
Present technical and financial information clearly, without patronising or excluding anyone.
Handle objections without pressure, defensiveness, or gendered assumptions.
Use inclusive language in calls, WhatsApp messages, showroom signage, lead forms, and follow-ups.
Improve trust, test-drive conversion, finance transparency, referrals, and CSI/NPS outcomes.
Gender Science Powers This Workshop?
God has created Man and Woman differently to complement each other. Their brain wiring, thought process, interpretation, assimilation & application of information is uniquely different. They have different happiness engagement buttons & emotional needs
If you are in relation or business and can understand & appreciate the gender-based thought process of your companion, associates, employees & prospects; you will be happier, and more productive.
The happiness and productivity of people in the workplace have immense benefits, long-term benefits cannot be elucidated in a single page. Participants are empowered to interpret how women & men think, and common gender stereotype perceptions & overcome these barriers.
Let's use emotion & logic in a balanced way. Reflect, contemplate and appreciate the importance of differences as created by God and alternate thought processes thereof for happy living.
Co-Founder Prabhjot'Singh Sood's thought trigger, how this workshop came into existence
During my corporate career spanning over three decades, in teams where Men-Women worked together, it was natural they developed an affinity for each other and often fell in love. Sometimes they felt another way about a person/situation and expected emotional distancing. They faced challenges communicating and expressing their thoughts and feelings with the opposite gender. Often their misinterpretations resulted in unintended consequences. I thought let's help them navigate the differences.
As word of mouth spread, slowly but steadily, senior women-men in the leadership team, our clients, my friends, their network, dating youngsters, and couples actively started to seek my help for solutions to their relationship challenges.
All of them longed for the deep desire to reclaim forgotten happiness, earn respect/acceptance from the opposite gender, create desired vibes at home, and rekindle harmony, passion, love and romance in their married life.
When there is happiness in the home, you shall find peace in this world
Ghar Sukh Baseya, Jag Sukh Paya (Original Concept by the Founder of Sikhism, Shree Guru Nanak Dev Ji)
God has helped me author two books, complimentary downloads for the benefit of humanity and human race propagation. Higher Spiritual Powers always be with you and guide you in navigating the quagmire of relations
It's going to work like this
Introduction form
We are going to take advantage of this one-hour session minute by minute, so we will ask you to fill out an introduction form (TNI/TNA) prior to our meeting. This way we will know how to best guide you.
Video call
During the call, we listen to you and advise you about the things you must improve, what tools you need and how you can optimize your processes to improve the engagement with your prospects and increase sales.
